Saudi Tourism Authority (STA) is pioneering the next frontier of Customer Experience (CX) on a scale once deemed unimaginable… it is, CX for an entire country! Whether you are a CX practitioner or enthusiast, this seminar provides learnings relevant for almost any destination, program, or organization.

You may download the entire case study document (Introduction + Design + Delight + Measure + Enable + Conclusion), Click now.

Or you may download one of it's individual modules (Design, Delight, Measure, or Enable).

Click here to view the trailer video for our case study.